Why This Matters

You can't predict what's coming. But you can build an agency that's better prepared for it.

Economic uncertainty, client churn, AI disruption - a lot of agency leaders are feeling the pressure right now. But many don’t have a clear view of where their business is most exposed, or what they can realistically do about it.

This scorecard is designed to help.

​Pinpoint where your agency is most vulnerable - across finance, clients, commercial, operations and leadership

Understand what’s within your control so you can focus your time and energy in the right areas

Assess how well your agency can adapt and recover when things don’t go to plan

Walk away with practical priorities rather than just a score

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